Reformer Pilates for Gyms: BH Live Case Study

BH Live opened a connected reformer studio at the Pyramids Centre in Portsmouth, with 14 NordicTrack Ultra 1 Reform RX-S reformers and classes priced for the local community.

Features mentioned here, such as iFIT on-demand guided workouts, require a paid iFIT membership.

Rows of reformer Pilates machines with small screens along a blue wall in a bright studio with blue and red ceiling lighting

At a Glance

• Operator: BH Live, a registered charity and social enterprise
• Site: BH Live Active Pyramids, Southsea, Portsmouth, UK
• Equipment: 14 NordicTrack Ultra 1 Reform RX-S reformers, 6 with iFIT touchscreens
• Price: Instructor-led classes from £5 for eligible BH Live Active members
• Opened: June 2026
• Investment: Part of a £750K upgrade across BH Live Active centers in Portsmouth

The Operator

BH Live is a registered charity and social enterprise. It runs sports and leisure centers, theaters and event venues across Dorset, Hampshire and London. Pyramids, on the seafront in Southsea, is owned by Portsmouth City Council and operated by BH Live.

The Challenge

Reformer Pilates has grown fast, but access has mostly been limited to private studios, where a class can cost upwards of £25. BH Live wanted to offer that boutique experience in a community leisure center, at a price local residents could afford.

The studio also had to work beyond the class schedule, so members could use it whenever suited them.

The Solution

BH Live partnered with Freemotion to fit the studio with 14 NordicTrack Ultra 1 Reform RX-S reformers. Six have built-in touchscreens with hundreds of iFIT on-demand guided workouts.

The studio runs two ways on the same reformers:

• Instructor-led classes on a full schedule.
• On-demand sessions outside class times (paired with iFIT). Members choose the session, the intensity and the time, then follow the guidance on screen at their own pace.

The on-demand reformers keep the studio open all day, including when no instructor is teaching.

The Result

Demand was there from day one. Instructor-led classes fill fast, and on-demand sessions have been in steady use since the studio opened in June.

Freemotion describes it as one of the first installations of its kind in the UK public sector. The mix of instructor-led and on-screen classes means it works for complete beginners and experienced Pilates users.

Bring Reformer Pilates Onto Your Gym Floor

Your members already want reformer Pilates. Give them a premium class format inside your club, with on-screen coaching, paired with iFIT, designed to help keep the reformers in use between classes.

• Talk to a Pilates specialist about commercial reformers
• Request commercial pricing for the Ultra 1 Reform RX-S

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