Commercial Pilates Reformer Case Study: Josef P

Josef P runs instructor-led classes, 1-1 sessions and self-guided training on the same NordicTrack Ultra 1 Reformers, designed to keep the studio working between scheduled classes.

Features mentioned here, such as on-screen iFIT workouts, require a paid iFIT membership.

Member following an on-screen reformer Pilates class on a touchscreen in a studio

At a Glance

• Studio: Josef P, Schwabing, Munich
• Equipment: NordicTrack Ultra 1 Reformer with integrated screens
• Format: Hybrid: group classes, 1-1 personal training and self-guided on-screen sessions
• On-screen content: 100+ video tutorials with iFIT
• Next: Palma de Mallorca studio opening in 2026

The Studio

Josef P is a premium reformer Pilates studio in Munich's Schwabing neighborhood. Joseph Pilates developed the method in Germany over a century ago. Founders Paulina and Paul built Josef P to bring it back to where it began, with a modern, lifestyle-led twist.

The studio runs a hybrid model. Members can join instructor-led group classes, book 1-1 personal training, or train on their own with on-screen video between scheduled sessions.

The Challenge

At Josef P, the reformer is the product. The architecture, the café and the instructor training are all built around premium Pilates. So choosing equipment was both a brand decision and an operational one.

The founders needed one reformer that could:

• Run instructor-led classes and fully independent sessions, without losing quality in either.
• Look and feel premium enough that members notice it and talk about it.

The Solution

Josef P fitted its Munich studio with NordicTrack Ultra 1 Reformers, with integrated screens to support the hybrid class model.

The same reformers do both jobs:

• Scheduled classes: instructors teach group sessions on the class schedule.
• Between classes: members drop in and, with a paid iFIT membership, follow one of more than 100 on-screen video tutorials at their own pace.

It is the setup the studio was designed around: flexible, screen-enabled and built for guided and self-directed training.

In Their Own Words

"We're really happy to work together with the Ultra 1 Reformer. It's a really premium product, which is a great fit for our premium studios. People are loving it, and that's why they come to our studios."

Paulina, Co-Founder, Josef P

"What I love about the machine itself is you feel the machine. The quality is just on point. I love teaching on this reformer because it's so safe, it's so stable, robust, and it's so easy to transition between the different resistances."

Josef P instructor

"It's so smooth to work on... It's not very complicated to work on the reformer. It's easy to work on, it's easy going."

Josef P member

The Result

The Ultra 1 Reformer sits at the center of how Josef P works. It runs the group class experience, supports independent training between sessions, and delivers the premium feel the brand is built on. For Paulina and Paul, it is one of the reasons members choose Josef P over other studios.

Josef P is growing, with new locations in planning and a Palma de Mallorca studio opening in 2026. The Ultra 1 Reformer is part of that expansion.

Bring Hybrid Reformer Pilates to Your Studio

Want to run instructor-led and on-screen classes on the same reformers? Talk to a Pilates specialist about the NordicTrack Ultra 1 Reformer.

• Talk to a Pilates specialist about commercial reformers
• Request commercial pricing for the Ultra 1 Reformer

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