About 25 years ago, NordicTrack skiers began popping up in living rooms all over the country. With the help of a vigorous television marketing campaign, a new fitness craze was born. The appeal was obvious—the skier infused the smooth feel of cross-country skiing with the calorie-burning benefits of a total-body workout.
The secret was in the design. Gliding wood skis provided the perfect amount of resistance, the flywheel cables simulated the feeling of actual skiing and the precision adjustments allowed customization for each user.
As time went on, the NordicTrack line grew to include dozens of skier models for sports enthusiasts at every level. Eventually, they expanded into the area they now know best: smooth, low-impact exercise machines. This led to the release of a new line of ellipticals with the patented NordicTrack touch.
A New Era for NordicTrack
With a second wind in the late 1990s, NordicTrack began to expand into other home fitness equipment, including its acclaimed line of treadmills and Incline Trainers. The same flair for ultimate design and comfort led the company to sell strength machines, stationary bikes, steppers, apparel and much, much more.
Life's An Adventure. Get Ready for It.™
NordicTrack has come to symbolize the means for serious athletes and fitness-buffs alike to "get ready for adventure," whatever that may be. Whether it's preparing to rock climb in Yosemite, river raft on the Colorado or simply fit into that new swimsuit, NordicTrack has the solution.
Today, NordicTrack a leading brand of ICON Health & Fitness, and the complete line can be found at NordicTrack.com. NordicTrack products are available around the globe including NordicTrack Australia, WorkoutWarehouse Australia, Elite Fitness New Zealand, and Treadmill World.