Milan: The Quiet, Luxury Expression of Pilates 2.0

In Milan, design is not decoration. It is culture. It shapes how people live, how they move, and how they choose the spaces where they reconnect with their bodies. That is why the city’s version of Pilates 2.0 looks and feels different from anywhere else.

At Noï Pilates — part reformer studio, part Japanese tea house — Pilates becomes a ritual of grounding and presence. Movement is slow, controlled, and intentional. The environment is serene. And every line, finish, and material reflects the city’s devotion to beauty and craftsmanship.

For NordicTrack, Milan represents the elegance of the Ultra 1 Reform story. It is the clearest expression of how refined, interior-forward Pilates can feel inside the home.

A Space Designed for Stillness and Precision

The moment you step into Noï, the energy shifts. Light flows across the room. Natural wood surfaces soften the edges of the space. The reformers sit in a layout that feels curated rather than arranged. It is a place designed to support slow breathing, focused movement, and calm connection.

Studio owner Iryna Kovalchuk describes why she built the studio this way:

“We wanted to create a place that will be mindful, where people can come in and work on their body and really feel it. We wanted the best quality and introduce it to our clients and to the Italian market and to bring the best machines and we have it with RX.” — Iryna Kovalchuk, Owner, Milan

Her philosophy is not about performance. It is about refinement. Movement should feel elevated. Beautiful. Intentional.

Pilates as Ritual

What defines Milan’s contribution to Pilates 2.0 is not intensity or complexity but ritual. 

Here, Pilates is a sensory experience. A moment of pause. A shift from external speed to internal clarity. A daily practice rooted in aesthetics and intention.

The partnership between mindful movement and Japanese tea house culture deepens that experience. After class, guests settle into a quiet corner with warm tea and unhurried conversation. The ritual becomes part of the practice.

This is what Pilates looks like when shaped by Milan’s design identity.

Reformer Movement Through a Design Lens

Milan practitioners consistently describe the reformer experience in visual and sensory language.

“The big thing is the design for sure, because I really like beautiful things so I really like design in general. So for sure the design and the smoothness of the machine. It’s amazing and it’s wonderful to train with.” — Studio attendee, Milan

“What I love about the Reformer is the foot bar, the straps, and also that it's really really comfortable for us to lay down.” — Reformer user, Milan

“You can work on your strength, on your mobility, on your flow. It gives you lots of possibilities.” — Reformer user, Milan

Movement matters in Milan, but so does how movement looks and feels in space. The reformer becomes part of the studio’s visual language. Clean lines. Minimal hardware. A glide that is quiet and smooth, supporting more meditative pacing.

This is not fitness as intensity. It is fitness as craft.

Yvie’s Master Class: Connecting Ritual and Modern Technique

When iFIT Master Trainer Yvie McGaffin taught a master class in Milan, the energy was different from performance-forward cities like Munich. The focus remained on calm control, deep activation, and long, intentional lines. Participants responded with the same presence and quiet concentration that define the studio. The event reinforced Milan’s unique role in the Pilates 2.0 movement,  elevating the practice through refinement.

What Milan Contributes to the Ultra Reformer Series

Each studio in this series reveals a different facet of the Ultra 1 Reform identity. Milan contributes design legitimacy. It shows how a well-crafted reformer becomes part of the home environment, not separate from it.

• Aesthetic credibility: The reformer belongs in design-forward spaces.

• Ritual and mindfulness: Pilates becomes a practice of presence.

• Movement as craftsmanship: Slow, intentional sequences supported by smooth mechanics.

• Lifestyle alignment: Beauty, calm, and interior harmony matter.

• Quiet luxury: A refined vision of Pilates that speaks to ease and quality. 

This is what helps position the Ultra Reformer as more than equipment. It becomes a piece of the home, a design object that supports a mindful, elevated way of moving.

Experience the future of connected Pilates. Order the Ultra 1 Reform RX-S today!

Disclaimer: The primary purpose of this blog post is to inform and entertain. Nothing on the post constitutes or is intended to be a substitute for professional medical advice, prevention, diagnosis, or treatment. Reliance on any information provided on the blog is solely at your own risk. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition, and please consult your doctor or other health care provider before making any changes to your diet, sleep methods, daily activity, or fitness routine. Do not disregard professional medical advice or delay seeking it because of information available on this blog. NordicTrack assumes no responsibility for any personal injury or damage sustained by any recommendations, opinions, or advice given in this article. Always follow the safety precautions included in the owner’s manual of your fitness equipment.